The End Is Near For Traditional Pay TV

"Some day TV will be invented, and it will be FREE!
 And then it will cost money..." ~ Homer Simpson

Pay TV: Change or die.

It doesn't matter what the traditional multi-channel providers (aka "pay TV") do to protect their turf. Eventually the pay TV "package concept" where you have to pay for 150 channels that you don't want, just to get the 5 channels you do want, will fail.

Gradually, viewers are moving away from traditionally distributed pay TV to other sources. As the customer base erodes and income from traditional sources drops, content creators will seek out whatever method of distribution provides them income. The longer Pay TV providers continue bury their heads in the sand, the worse their odds of survival become.

For years pay TV customers have wished for, begged for, pleaded with their pay TV providers for one thing: Ala Carte. The choice to pay for just those networks that they want, and nothing more. And pay TV providers respond by doing as they always have. By turning a deaf ear.

Amazon Cloud Player coming soon to Roku

From The Official Roku Blog:
 

As you know, we’re always working to expand the selection of streaming entertainment available on Roku, and we’re thrilled to announce that Amazon Cloud Player is coming soon to Roku in the United States!

Cloud Player makes it a snap to shop from over 20 million songs, upload your own music collection, create and manage playlists, and stream your music from the cloud – all from the comfort of your living room. Today, Amazon launched some great new updates to Cloud Player, including secure backup, scan and match technology, and free audio quality upgrades."
We’re excited to add the updated Cloud Player to our 500+ and growing channel store in the United States, and we’re currently working with the Amazon team to finalize the channel. Stay tuned!