|"Some day TV will be invented, and it will be FREE!|
And then it will cost money..." ~ Homer Simpson
It doesn't matter what the traditional multi-channel providers (aka "pay TV") do to protect their turf. Eventually the pay TV "package concept" where you have to pay for 150 channels that you don't want, just to get the 5 channels you do want, will fail.
Gradually, viewers are moving away from traditionally distributed pay TV to other sources. As the customer base erodes and income from traditional sources drops, content creators will seek out whatever method of distribution provides them income. The longer Pay TV providers continue bury their heads in the sand, the worse their odds of survival become.
For years pay TV customers have wished for, begged for, pleaded with their pay TV providers for one thing: Ala Carte. The choice to pay for just those networks that they want, and nothing more. And pay TV providers respond by doing as they always have. By turning a deaf ear.